Spaceback Creative Partnerships - Viant
Enabling Viant buyers to instantly activate and scale campaigns through self-serve creative automation
Executive Summary
Spaceback enables Viant buyers to instantly activate and scale campaigns via our self-serve creative automation platforms across Display, OLV, and CTV by converting existing video or social content into ad-ready creative.
The result: faster launches, stronger performance, and more media dollars flowing through Viant. Our platform eliminates production delays and unlocks incremental advertisers and budgets that would otherwise stall.
1,042%
CTV Growth
Year-over-year delivery increase
1,395
Creatives Built
Total YTD production
Spaceback Value to Viant
Our partnership delivers immediate commercial upside through faster campaign velocity and expanded advertiser capabilities. More Spaceback usage directly translates to more activated media and stronger performance across all channels.
Higher Performance
Better-performing ad units drive larger buys and increased advertiser investment
Instant Scale
Media dollars go live faster with no delays waiting on creative assets
Zero Production Cost
Unlocks incremental advertisers and budgets that would otherwise stall
CTV Expansion
Converts Display-only advertisers into CTV buyers by solving the creative gap
Performance Overview
Creative Tag Adoption
VAST adoption has shown exceptional growth, with +1,042% in CTV delivery compared to last year. This dramatic increase demonstrates the market's strong appetite for our creative automation solutions.
Creative Production
1,395 creatives built YTD, representing a +65.5% increase compared to last year. This growth reflects expanding advertiser adoption and platform efficiency.
Impressions Delivered
156M impressions served YTD. While showing -7% compared to last year, we remain on track to deliver and exceed this number by EOY 2025 through accelerated Q4 campaigns.
Quarterly Highlights
This quarter marked significant expansion in our CTV campaign portfolio, with four major new activations demonstrating the versatility and effectiveness of our creative automation platform across diverse industries.
Georgia United Credit Union
Financial services CTV campaign launch
Shedd Aquarium
Entertainment and tourism activation
CarMax
Automotive retail expansion
Lily's Toaster Grills
Food and beverage category entry
Partnership Insights
Qualitative Highlights
Lily's managed service team leveraged Slack to activate same-day campaigns, demonstrating our platform's agility and responsiveness. The seamless integration enabled rapid creative deployment without compromising quality.
"This campaign was so easy to launch—we saw immediate results and exceptional engagement rates."
Quantitative Insights
Campaign performance case studies show significant CTR improvements, enhanced VCR rates, and elevated engagement metrics across all formats. The Georgia United Credit Union self-serve use case exemplifies partner success.
We provided comprehensive sales training to over 45 sellers, ensuring team-wide platform proficiency and best practices adoption.
Platform Overview & Demo
Our platform delivers cutting-edge creative automation capabilities designed to maximize campaign performance and advertiser satisfaction. From interactive CTV units to seamless social-to-product conversions, we provide best-in-class solutions.
Interactive & Shoppable CTV
Engage viewers with clickable, shoppable experiences that drive direct conversions and measurable ROI
Pause Ads & Extensions
Capture attention during natural viewing breaks with non-intrusive engagement opportunities
Social Post to Product Ads
Instantly transform social content into high-performing product advertisements across all channels
Creative API Integration
Seamless integration capabilities opening new partner opportunities and workflow efficiencies
Best-in-Class Creative Examples
Our curated portfolio showcases the exceptional quality and versatility of campaigns created through the Spaceback platform. These examples demonstrate how we transform content into compelling, high-performing advertisements.
Viant's Strategic Initiatives
Understanding Key Priorities
We're aligned with Viant's strategic focus on client growth, category expansion, and CTV market leadership. Our platform directly supports these objectives through enhanced creative capabilities and faster campaign deployment.
- Client and category growth acceleration
- CTV market expansion and dominance
- Identity and data collaboration innovation
- AI-powered creative optimization
Product Sharing & Alignment
We're eager to explore roadmap alignment with upcoming Viant features and innovations. Our Creative API and automation capabilities can integrate seamlessly with Viant's product evolution.
Let's schedule a comprehensive demo to showcase how our platforms can work together to drive mutual growth and enhanced advertiser outcomes.
Next Steps
Let's move forward together to maximize the value of our partnership and drive exceptional results for Viant advertisers. We're committed to supporting your growth objectives and delivering innovative creative solutions.
01
Schedule Follow-Up Demo
Comprehensive platform walkthrough showcasing latest features and integration capabilities
02
Define Tactical Priorities
Outline specific initiatives, assign owners, and establish target timelines for key deliverables
03
Roadmap Alignment Session
Collaborative discussion on product integration opportunities and strategic feature development
04
Quarterly Check-In Cadence
Establish regular review meetings to track progress, share insights, and optimize partnership performance